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Understanding consumer views of colour cosmetics

Eastman recently conducted a study across six countries and 4,000 consumers. The data and resulting insights reveal what drives consumer purchases of colour cosmetics, product features with less consumer satisfaction, consumer knowledge and expectations on sustainability

Consumers have almost unlimited choices when it comes to colour cosmetics. Among the industry’s thousands of brands, each is vying for the attention and loyalty of consumers. 

Whether it is mass brands with global recognition or boutique brands with unique origin stories, all face the same challenge: to offer colour cosmetics with exceptional performance consumers can feel good about buying and wearing. 

According to a recent consumer research study from Eastman, consumers are not fully satisfied with the performance of the colour cosmetics they currently use. Furthermore, they expect brands to use safer and more naturally sourced ingredients to enhance product attributes like long wear, coverage and colour payoff.

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Upcoming Events

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

SEPAWA

Estrel Congress Center, Berlin
16th - 18th October 2024

Cosmetorium

Palau de Congressos de Barcelona
23rd - 24th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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