As a leading industrial expert in mineral-based rheology modifiers and antiperspirant actives, Elementis is reshaping beauty through innovation and sustainability. Visit us at Booth 1L55 at In-Cosmetics Global from 16th to 18th April in Paris, France and immerse in a journey of inspiration and fresh sensory experiences with us.
New product innovation
Based on its unique hectorite technology, Elementis introduces BENTONE HYDROLUXE™ 360, a clay-based emulsifier and stabiliser for O/W systems.
BENTONE HYDROLUXE™ 360 – A natural multi-tasker for O/W systems
100% naturally derived, COSMOS conform, BENTONE HYDROLUXE™ 360 offers an all-in-one solution for O/W systems. The balanced composition of BENTONE HYDROLUXE™ 360 provides optimised formulation stability, excellent thermostability against high and low temperature challenges, superior suspension with a soft sensory and smooth silky skin feel.
Step into the future of Colour Cosmetics trends
Inspired by the WSGN/Coloro key colours 2025, Elementis is unveiling the future of colour cosmetics trends with a makeup kit featuring colour of the year Future Dusk, S/S 25 key colours Sunset Coral, Transcedent Pink, Aquatic Awe and Ray Flower. Visit booth 1L55 and experience how Elementis brings these beautiful colours to life.
At the Make-up and Sensory Bar, handpicked formulations highlighting BENTONE HYDROLUXE™ 360 and BENTONE® LUXE XO will be presented to showcase the excellent pigment and actives suspension, formulation flexibility and exceptional sensory experience of the products.
Make-up Bar – Sunset Coral Lip and Cheek Cream
Get ready for Spring/Summer 2025! Inspired by one of the S/S 25 key colours from WGSN/Coloro, This multi-use, nourishing Sunset Coral Lip and Cheek Cream melts onto the skin, bringing a natural, radiant look on the cheeks and suppled lips with a beautiful shade all day long. The 99% naturally derived BENTONE® LUXE XO provides excellent pigment suspension and formulation stability, while MEADOWESTOLIDE® provides hydration to the skin and lips. Stay on trend with this long-lasting, multi-use, nourishing lip and check cream!
Sensory Bar
Experience how BENTONE HYDROLUXE™ 360 can create a variety of textures with simple modifications. In four simple, highly natural formulas, the emollient and water content are varied to create very distinct sensory experiences. From a light serum that glides on the skin without greasy residues, a glittery body lotion that hydrates the skin with a light skin feel; a rich yet soft nourishing night cream that leaves skin supple and moisturised; to a luxurious and gentle exfoliating cream which applies beautifully and leaves skin wonderfully exfoliated and soft, BENTONE HYDROLUXE™ 360 provides all-rounded functionality and efficacy to create formulations with excellent stability, suspension and a superior sensorial experience.
