Replacement of synthetic ingredients with natural ingredients is not as simple as removal of each material one by one and substituting it, as Alchemy Ingredients explains in depth
Over the past 50 years, there has been a gradual trend in the cosmetic industry to replace synthetic raw materials with more naturally derived, plant-based versions. In 1970, the approximate percentage of naturally-derived material (excluding water) in a typical cosmetic product was probably 50%, which included some animal derived feedstock.
In 2020, it was more likely to be 75% and this was wholly plant based. There are several drivers for this trend.
■ Consumer perception that natural ingredients are healthier for the skin and hair.
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