Momentive Performance Materials introduces a 100% naturally derived elastomer gel, which has been engineered to provide equivalent performance to silicone elastomer gels whilst being compatible with natural and naturally derived lipids, UV filters and other polar materials
ABSTRACT
Momentive Performance Materials introduces a patent-pending elastomer gel technology enabling the next generation of high-performance colour cosmetics and skin care products. Harmonie™ NatuVel gel, a new 100% naturally derived elastomer gel has been engineered to exceed the performance of silicone elastomer gels whilst being compatible with natural and naturally derived lipids, UV filters and other polar materials. Designed with natural formulations and the needs of the clean beauty market in mind, the translucent gel is derived from 100% renewable, plant-based raw materials and developed with the guidance of the Twelve Principles of Green Chemistry. Its unique 3D polyester network provides soft focus and blurring effects, offers luxurious sensory aesthetics, reduces the oily sensation of many cosmetic ingredients and mattifies the skin. In addition, it delivers many practical benefits to the formulator, this article will discuss its performance and formulation aspects too
The beauty and personal care market is changing rapidly driven by new legislation, consumer behaviour and environmental concerns. Regulatory changes in Europe are challenging cosmetic companies to reformulate their products in order to remove or reduce volatile silicones and potential microplastics. Many companies have made public commitments such as L’Oreal for the Future and Procter & Gamble’s Responsible Beauty Platform.1,2
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