IFF to present immersive experience at in-cosmetics Global

IFF and its in-house natural ingredients specialist, LMR Naturals (LMR) is promising to go beyond the traditional trade show format and present an immersive sensory experience at in-cosmetics Global 2024 in Paris next month.

‘Divergent Dialogues: Where Art Meets Science in Personal Care Formulations’ will showcase eight innovative concept formulations, offering visitors a sensory odyssey as they engage in tactile, auditory and olfactory stimulation.

Featuring IFF’s ingredients from the Genencare natural active range, Aurist functional range and scent portfolio, these concept formulations exemplify the five key market and sensorial trends that IFF has identified as trends that will shape the beauty and personal care industry in 2024.

They include the following.

  • Holistic wellbeing: As consumers become more health conscious and take a holistic approach to their own mental and physical wellbeing, beauty routines will be extended beyond looking good to maximizing pleasure, relaxation and wellness benefits.
  • Sensorial experiences: Consumers are prioritizing sensorial experiences in their daily routines where they choose products that turn mundane task into moments of pleasure and fun.
  • Budget conscious: Amid economic challenges, consumers still make room for indulgence and prioritize products that deliver on functionality and efficacy without compromising affordability.
  • Sustainable choices: Environmental characteristics of beauty and personal care products are becoming integral considerations in the decision-making process, reflecting a broader cultural shift towards responsible and mindful consumerism.
  • New trust equation: There is a shift in consumers' behaviour, emphasizing a preference for scientifically backed products with proven efficacy and safety.

New launches and products that will be featured at IFF’s in-cosmetics Global stand 1N140 include the LMR Naturals’ Active Essences Collection.

The three ingredients that will be presented, Narcisse Absolute Conscious LMR, Pepper Pink CO2 Extract LMR, and Pepper Timur CO2 Extract LMR, have been scientifically tested in vitro for demonstrating benefits to skin, hair and scalp care.

This collection is also beneficial to emotional and cognitive wellbeing, as proven by the IFF BrainEmotions neuroscience programme.

Also on show will be Oum Bodycare Formulation Collection, a range comprising of a nectar body wash, in-shower sorbet body lotion, a neck and body serum featuring Aurist AGC, a novel readily biodegradable conditioning polymer enabled by IFF’s proprietary Designed Enzymatic Biopolymers (DEB) technology.

Visitors can gain unique formulation insights on the Aurist functional line at IFF’s technical seminar, ‘Achieve Formulation Greats: Novel biopolymers for new textures and formats’, on Wednesday 17 April at 11am in Theatre 1.

“Our unwavering commitment to innovation, coupled with substantial investment in research and development, underscores our creative and scientific expertise,” said Simon Herriott, president, Health & Biosciences and Scent, IFF.

“This empowers our customers not only to navigate but to thrive in the fiercely competitive and ever-evolving beauty and personal care industry. Rather than merely keeping pace, we actively shape the future of personal care solutions.”

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