UK software provider Gravel AI has launched Gen-AI Analyst, a tool designed to optimise new product development (NPD) in the beauty industry.
Gen-AI Analyst is said to empower personal care industry professionals by significantly reducing the time and resources traditionally required for NPD ingredient research.
Utilizing advanced AI algorithms, the tool meticulously surfaces fast-growing ingredients, applications, and marketing claims by conducting a comparative analysis of new product launches against existing market data.
A prime example of the Gen-AI Analyst’s capabilities includes proactively identifying rapidly emerging ingredients in specific applications such as new active ingredients targeting hyperpigmentation, or pinpointing the next growth areas for popular ingredients, like the increasing use of niacinamide in hair serums.
Moreover, the AI-assisted platform offers invaluable insights into the beauty industry's dynamics by automatically tracking fast-growing brands that have achieved commercial success with their new product launches.
Its simple user interface provides an in-depth analysis of the marketing claims and ingredients utilized in fast growing new brands and products, presenting a comprehensive overview of current market trends and consumer preferences.
“This cutting-edge tool is set to transform ingredient research for beauty brands, contract manufacturers, personal care ingredient suppliers, and distributors by analyzing over 100,000 global new product launches,” said Gravel AI co-founder and CEO Karen Ho.
“By offering precise, data-driven insights, it enables brands and manufacturers to stay ahead of the curve, ensuring their products meet the evolving demands of consumers,” she added.
