Innovacos has developed a hair care ingredient that stimulates the expression of main skin components providing hydration and helping regenerate the hair structure. According to in vitro studies, the bamboo vacuolar extract promotes the viability of essential hair components (HHFK and HHFDPC) and prevents hair ageing increasing KAP5 expression
The hair makes us unique, it serves to frame and decorate our face, and defines our personal style. People invest a lot in the appearance of their own hair, so much so that hair significantly contributes to the first impression that we make on others.1
Historically, hair has defined a precise membership to a social group. Just think about the coloured crests of punk, or the dreadlocks that symbolise Rastafarian culture, or the extravagant hairstyles of Marie Antoinette, or the cut of Cleopatra, still famous after millennia
When Delilah cut Samson’s hair, he lost his power and strength. This biblical situation shows the symbolism associated with the loss of our hair. Nowadays, career portals provide tips for correct hairstyling in application photos, introductory meetings and appointments with management, while magazines provide information about the unconscious messages we send with our hairstyle.
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