Lipoid Kosmetik has launched Immortelle Oil Pro, a COSMOS-certified, substantiated extract for body care applications targeting even and firm skin.
The Swiss firm makes use of the skin matrix-improving properties of Helichrysum italicum, also known as the immortelle, Italian strawflower or curry plant, an efficacy-proven extract for body care.
Its active, lipophilic components strengthen the skin matrix and reduce inflammation, leading to a substantiated improvement in stretch mark appearance and skin firmness.
As an oil-based extract, Immortelle Oil Pro is ideal to be incorporated into products that can be massaged into the skin, resulting in the reduction of stretch mark appearance, increase of skin firmness, enhancement of skin evenness/smoothness, and perfection of body contour.
“Taken together, Immortelle Oil Pro is ideal addition for precious body care applications promoting a refined body silhouette with even and firm skin,” said a Lipoid spokeswoman.
“Cosmetic strategies to improve stretch marks and skin firmness involve reinforcing the skin matrix, reducing redness and inflammation, and enhancing microcirculation through mechanical stimulation,” she added.
