Black Americans ‘struggling to find skincare products that work’

Almost half of black Americans think skincare products need to improve for people of colour, according to market research conducted on behalf of Aveeno.

The survey of 2,000 black Americans explored their confidence levels and how access to skincare plays a role.

Results showed that while 60% said skincare brands have come a long way in working with people of colour, 48% say there is still room to improve.

Conducted by OnePoll, the survey found that a majority of respondents deal with some kind of skin concern, such as rosacea or eczema (64%), and 44% of these respondents struggle with it every day.

Consequently, 37% also feel insecure about their skin issues on a daily basis and six in ten said it negatively affects their confidence when their skin is not at its best.

Four in five of all respondents consider their skin sensitive, even if they do not struggle with a specific concern.

Some 38% of respondents who particularly struggle with sensitive skin or eczema said it has a negative impact on their life.

“Eczema is the second-most prevalent skin disease to affect black Americans and it often goes undiagnosed. Despite this, our research shows that black Americans are not seeing dermatologists on a regular basis,” said Jipsha Thakrar, Aveeno research and development manager.

The random double-opt-in survey of 2,000 black Americans, over 500 of whom have eczema, was commissioned by Aveeno between 21-26 June.

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