Active Concepts has taken the wraps off AC PomeaShield, an anti-ageing ingredient made from sustainable pomegranate.
The US firm says AC PomeaShield (Water & Punica Granatum Fruit Extract & Lactobacillus Ferment) aligns with the sustainability movement while delivering exceptional skincare benefits.
By sourcing and utilizing the whole pomegranate, Active Concepts minimizes waste and maximizes the extraction of rich pomegranate polyphenols, creating a highly effective skincare ingredient.
The company sources pomegranates from various regions, including Central California, the Valencian region of Spain and partners with farmers in India, the world's top pomegranate cultivator, adhering to the National Standards for Organic Production (NSOP) to grow crops without the use of chemicals or hormones.
AC PomeaShield is specifically formulated to target and neutralize reactive oxygen species (ROS), the culprits behind premature ageing.
The true power of this fruit lies in its antioxidant polyphenols, which provide remarkable skincare properties.
With its potent antioxidant properties, this powerhouse ingredient acts as a shield, safeguarding the skin from oxidative stress and promoting a youthful and radiant complexion.
“What sets AC PomeaShield apart is its ability to combat cellular ageing by addressing senescent cells. By employing polyphenols, this innovative ingredient technology effectively delays the onset of cellular ageing, ensuring that your skin remains vibrant and rejuvenated,” said an Active Concepts spokeswoman.
“But the benefits don't stop there: AC PomeaShield also plays a vital role in enhancing the skin's structural integrity. By stimulating elastin synthesis in fibroblasts, it promotes a smooth and firm complexion, restoring youthful elasticity and resilience,” she added.