Removing guesswork from skin care and hair care

Grant Gibson Ph.D. – Emergent Technologies, USA Damon Borich M.D. – Reveal Sciences, USA

The personal care industry represents a more than US$300 billion worldwide market. As the global consumer becomes savvier through exposure to electronic media and advertising, the burden of proof for product claims is raised for new entrants to the market or for new formulations of existing products. Unsubstantiated product claims and consumer suspicion influence buying decisions and drive the need for demonstrable proof of proper product selection and performance. At the same time, with advancements in cellular and molecular biology, an exciting new generation of products with novel anti-ageing, anti-wrinkle, clarifying, and beautifying elements are emerging. Unfortunately, many of these formulations are coming under scrutiny from skeptical consumers who are eager to see scientific data to support whether the product will work for them personally.