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Raspberry multifunctional for sustainable benefits

This article concentrates on Ashland’s raspberry multifunctional ingredient, which enables formulators to implement a sound preservation strategy and to substantiate secondary claims based on consistent in-depth analysis

Perhaps one of the most impactful recent changes in the personal care industry is the need for a sound strategy for the use of preservatives that considers regulations, consumer demand and cost-effectiveness for a more sustainable and eco-aware market. 

Ever more effective preservatives must give way, creating a strong need for powerful alternatives. A challenge that holds opportunities. Contemporary strategies lean towards multifunctionals that are more costly but promise much more than preservatives. Molecules with multiple functions help formulators to achieve additional claims enabling lesser ingredients and pamper overall value for money

This article concentrates on an innovative technology that enables formulators to implement a sound preservation strategy and to substantiate secondary claims based on consistent in-depth analysis. 

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Upcoming Events

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

IFSCC 2023

Barcelona International Convention Centre
4 - 7 September

in-cosmetics Latin America 2023

Expo Center Norte, Sao Paulo
27 - 28 September

Cosmetorium 2023

Palau de Congressos de Barcelona
18 - 19 October

California Chapter Suppliers’ Day 2023

Long Beach Convention Center
25 - 26 October

SEPAWA 2023

Estrel Congress Center, Berlin
25 - 27 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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