This article concentrates on Ashland’s raspberry multifunctional ingredient, which enables formulators to implement a sound preservation strategy and to substantiate secondary claims based on consistent in-depth analysis
Perhaps one of the most impactful recent changes in the personal care industry is the need for a sound strategy for the use of preservatives that considers regulations, consumer demand and cost-effectiveness for a more sustainable and eco-aware market.
Ever more effective preservatives must give way, creating a strong need for powerful alternatives. A challenge that holds opportunities. Contemporary strategies lean towards multifunctionals that are more costly but promise much more than preservatives. Molecules with multiple functions help formulators to achieve additional claims enabling lesser ingredients and pamper overall value for money
This article concentrates on an innovative technology that enables formulators to implement a sound preservation strategy and to substantiate secondary claims based on consistent in-depth analysis.
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