British cosmetic ingredient producer Croda will unveil the One Croda Collection at MakeUp in Los Angeles this week.
The new collection is designed to address industry needs and showcase the versatility of its products and formulations.
Croda says it hopes to go beyond simply appeasing consumer desires and hopping on the latest beauty trend by helping to transform the beauty sector into a more inclusive, responsible and sustainable industry.
“With features from Crodarom, Sederma, Alban Muller, and Parfex brands, these formulations embody Croda’s mission to use Smart science to improve lives,” a spokeswoman said.
"From scalp care to hair revitalization to transformative textures, the One Croda Collection delivers what consumers are looking for,” she added.
Also on show at MakeUp in LosAngeles at the LA Convention Centre from 16-17 February is a selection of its newest ingredients, including ChromaPur CV2 and CV7, Solaveil CT-300, BB-Biont MBAL, Matrixyl 3000 OS, Lipolami ER, and Phytessence French Oak.
In honour of Pantone’s Colour of the Year, Viva Magenta, Croda will be showcasing Pop of Colour MultiBeauty Stick – Cranberry Crush.
Elsewhere at the show, Croda’s business development director of beauty actives Brittney Strickland and marketing coordinator Panayiota Kalimanis will host the ‘Present and Future Skin Care Trends’ workshop on 17 February.
