Kallik explains why cosmetics firms can establish truly end-to-end digital operations for managing all global assets in a single, secure cloud-based repository, offering compliance, consistency, and reliability. This also removes the risk of future product updates and developments, which not only cost financially but also cost in terms of time-to-market and competitiveness
The cosmetics industry is big business in many different geographies from the US to China, with the dynamics of each country evolving and changing at high speed. Yet none are quite as big as the European cosmetics market, reaching an annual consumption value of over €76 billion.1
But with many of the largest conglomerates owning dozens of brands, each with their own extensive product ranges catering to different market segments, there is a complex web of processes that must be carefully managed and regulated. This article discusses the complex regulatory landscape for cosmetics firms and argues potential upcoming changes in the European market should spark a rush for greater digital management
The cosmetics industry is highly competitive with a diverse range of submarkets, making it a complex space to operate in. From formulation, testing and all the way through to design, product turnover is now more important than ever.
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