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INTERVIEW: Croda: a small glimpse at the big picture

Croda Europe is platinum sponsor of the 32nd International Federation of Societies of Cosmetic Chemists (IFSCC) Congress in London on 19-22 September. Here, in conversation with Personal Care Global editor Tim Probert, Consumer Care President at Croda, Dave Shannon, discusses the British company’s strategy

TIM PROBERT (TP): Personal care is a very competitive marketplace. What is your strategy to stay ahead of the competition?

DAVE SHANNON (DS): Sustainability plus innovation equals growth. That is a high-level big picture view, but very much what we are focused on and, going forward, we aim to shift our business into the more premium end of the market.

We have historically been considered as a big supplier of formulation chassis ingredients and we will of course continue to do this, but our focus for future innovation will be on sustainable and active ingredients.

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Upcoming Events

in-cosmetics Formulation Summit

Leonardo Royal Hotel, London
25 - 26 October

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Plastic Waste Free World Europe 2022

Koelnmesse, Cologne, Germany
09-10 Nov 2022

The Greener Manufacturing Show Europe 2022

Koelnmesse, Cologne, Germany
09-10 Nov 2022

SCS Formulate 2022

Coventry Building Society Arena
15 - 16 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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