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INTERVIEW: Croda: a small glimpse at the big picture

Croda Europe is platinum sponsor of the 32nd International Federation of Societies of Cosmetic Chemists (IFSCC) Congress in London on 19-22 September. Here, in conversation with Personal Care Global editor Tim Probert, Consumer Care President at Croda, Dave Shannon, discusses the British company’s strategy

TIM PROBERT (TP): Personal care is a very competitive marketplace. What is your strategy to stay ahead of the competition?

DAVE SHANNON (DS): Sustainability plus innovation equals growth. That is a high-level big picture view, but very much what we are focused on and, going forward, we aim to shift our business into the more premium end of the market.

We have historically been considered as a big supplier of formulation chassis ingredients and we will of course continue to do this, but our focus for future innovation will be on sustainable and active ingredients.

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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