How natural antioxidant astaxanthin can fight ageing

The population is ageing but the number of years in which people can expect to lead a healthy, illness-free life is decreasing.[1] Fewer than half of those surveyed by the Centre for Better Ageing in 2021 agree with the statement that “all people should expect to deteriorate physically and cognitively when they get to old age”.[2]

To reconcile fact and desire is hard. Individuals strive for continued vitality and today’s growing population of ‘healthy agers’ wants to stay healthy and enjoy life for as long as possible, and so their appetite for carefully targeted dietary supplements and nutritional products is growing ever-stronger. Antioxidants, in particular, have great potential for manufacturers of food and dietary supplements as they are versatile ingredients with many functions that appeal to those looking to enjoy a healthy, active life for longer.

Consumer trends