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How natural antioxidant astaxanthin can fight ageing

Behnaz Shakersain of AstaReal Sweden explains how natural antioxidant astaxanthin can fight ageing

The population is ageing but the number of years in which people can expect to lead a healthy, illness-free life is decreasing.[1] Fewer than half of those surveyed by the Centre for Better Ageing in 2021 agree with the statement that “all people should expect to deteriorate physically and cognitively when they get to old age”.[2]

To reconcile fact and desire is hard. Individuals strive for continued vitality and today’s growing population of ‘healthy agers’ wants to stay healthy and enjoy life for as long as possible, and so their appetite for carefully targeted dietary supplements and nutritional products is growing ever-stronger. Antioxidants, in particular, have great potential for manufacturers of food and dietary supplements as they are versatile ingredients with many functions that appeal to those looking to enjoy a healthy, active life for longer.

Consumer trends

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Upcoming Events

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Global on your mobile device together with an archive of back issues.

Download the FREE Personal Care Global app from your device's App store

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