Balint Koroskenyi, global product manager for micro protection of Symrise’s cosmetic ingredients division, explains the multiple benefits of multifunctional cosmetic ingredients, which he believes are often underestimated and overlooked
Long gone are the days when cosmetic products escaped scrutiny by the consumers and sold solely on the appeal of look and feel, glorified by savvy marketing. Today’s consumers are more educated than ever. This is not surprising considering how social media revolutionised the way information is shared between individuals, some with astoundingly large number of followers.
Online resources and various apps are literally at the fingertips of the public to decipher formulas and dissect compositions. According to market researcher NPD Group’s Women’s Facial Skincare Consumer Report, 50% of women surveyed in the USA looked for information online before buying a product at a store.
A 2018 study conducted by Symrise showed that close to 70% of consumers claimed that they could identify responsibly sourced ingredients in products, and, remarkably, 80% of consumers were willing to pay more for them. This inevitably resulted in a consumer demand for shorter INCI lists (lists of ingredients on product packaging) for greater transparency and for increased sustainability.
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