Global sales of natural and organic personal care products rose by 5.4% in 2021 to $12.5 billion in 2021, according to new research by Ecovia Intelligence.
The market data company’s report, The Global Market for Natural Personal Care Products, found most natural & organic personal care product sales are from North America and Europe.
The Asian market is showing the highest growth, with revenues increasing exponentially over the last decade.
High investment is coming into the Asian natural & organic products market; large cosmetic firms are launching natural/organic products whilst the financial community is investing in established brands, it said.
“Widening distribution is a major driver of market growth. Natural food shops and organic food shops are the traditional sales channels; they still comprise most sales in Europe and North America,” added Ecovia Intelligence.
“Distribution of natural & organic personal care products is increasing in department stores, beauty retailers, pharmacies and drugstores. Online retailing and digital marketing have become more important since the pandemic.”
Meanwhile, new entrants continue to enter the natural & organic personal care products market. L’Oreal and Unilever are the leading multinationals acquiring natural & organic brands.
Others, such as Colgate-Palmolive and Henkel are launching natural/organic versions of successful products. The former company launched the first Cosmos-certified natural toothpaste in mainstream retailers in Europe.
Product innovations are also stimulating market growth; Carrefour, one of Europe’s largest retailers, launched the Soft Green brand last year.
The Carrefour Soft Green range has certified organic soaps and solid shampoos in plastic-free packaging. O’Right and Upcircle Beauty are two brands using upcycled ingredients in their natural personal care ranges.