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Why solid shampoo? What’s next for haircare?

Stephenson takes a look at the latest innovations in solid haircare products and the opportunities for waterless formulations

More than two years after the start of the COVID-19 pandemic, consumers have changed their haircare rituals immeasurably. Adapting to new ways of working often in isolation at home, hours spent in front of laptop screens, endless video calls and numerous lockdowns effectively put an end to salon visits, normal haircare and beauty treatments for long periods of time, leaving customers used to having their hair and body looked after by experts to fend for themselves. 

No doubt we all remember the salon operators who risked heavy fines and permanent closure, such was the demand for haircare during lockdown. The pandemic had a significant impact on beauty regimes and particularly on haircare.

Innovation in solid shampoo

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Upcoming Events

PCHi China 2023

The China Import and Export Fair Complex, Guangzhou
15-17 February 2023

SCSS - Conference & Laboratory Workshop

Republic Polytechnic - Woodlands Ave 9, Singapore 738964
Thur 16th & Fri 17th March 2023

in-cosmetics Global 2023 - Barcelona

Fira Barcelona Gran Via
28 - 30 March 2023

NYSCC Suppliers' Day 2023

Javits Center, New York
2 - 3 May 2023

CITE Japan 2023

Pacifico Yokohama, Japan
17 - 19 May 2023

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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