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Why solid shampoo? What’s next for haircare?

Stephenson takes a look at the latest innovations in solid haircare products and the opportunities for waterless formulations

More than two years after the start of the COVID-19 pandemic, consumers have changed their haircare rituals immeasurably. Adapting to new ways of working often in isolation at home, hours spent in front of laptop screens, endless video calls and numerous lockdowns effectively put an end to salon visits, normal haircare and beauty treatments for long periods of time, leaving customers used to having their hair and body looked after by experts to fend for themselves. 

No doubt we all remember the salon operators who risked heavy fines and permanent closure, such was the demand for haircare during lockdown. The pandemic had a significant impact on beauty regimes and particularly on haircare.

Innovation in solid shampoo

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Upcoming Events

in-cosmetics Formulation Summit

Leonardo Royal Hotel, London
25 - 26 October

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Plastic Waste Free World Europe 2022

Koelnmesse, Cologne, Germany
09-10 Nov 2022

The Greener Manufacturing Show Europe 2022

Koelnmesse, Cologne, Germany
09-10 Nov 2022

SCS Formulate 2022

Coventry Building Society Arena
15 - 16 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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