Croda subsidiary Sederma has launched a website dedicated to its Matrixyl range of anti-wrinkle active ingredients.
The French outfit said the new website aims to "educate" consumers on this type of ingredient borne out of the trend for transparency.
“Consumers want to know what the products they apply contain and how they work. The biomimetic action of peptides is clearly an asset to highlight,” it added.
“Matrixyl being a name known to the general public, this site also makes it possible to reestablish the truth on this type of ingredient and to reassure/convince consumers.”
The website also features a product chooser for consumers to find the right Matrixyl ingredient according to wrinkle types, specific tests, regulations, cellular target, and formulation attributes.
The new website can be found at www.matrixylinside.com.
