Living the lifestyle dream with sustainable cosmetics

Clare Goodwin of Infinity Ingredients looks at some of the key themes around lifestyle cosmetics and explains why they are here to stay

The opinions we have and the beliefs we hold all feed into the way we live our lives and how we shop. Often, our values and opinions are shaped from a very early age and can carry through childhood to adulthood. 

However, these opinions can and do frequently change. For example, the increased media coverage over the past few years on climate change has led to many consumers changing their shopping and lifestyle habits to become greener and more eco-conscious.  

This has been further accelerated by the COP 26 climate change summit, held in Glasgow last year, as well as by the Earthshot prize. This is a new global award for the environment set up by Prince William and David Attenborough to incentivise change to repair our planet. The winner was the Republic of Costa Rica for a scheme that pays local citizens to restore natural ecosystems to revive the rainforest. It has received a £1 million grant to continue the work. 

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