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Personal care hygiene, now and forever?

The early days of pandemic saw a huge spike in online discussions about the importance of hygiene. What is the current thinking two years on?

Since early 2020, when COVID-19 first made the headlines, hygiene has been a key consideration for consumers when thinking about how best to protect themselves, and others from an invisible virus that we still have so much to learn about. 

Many concerned individuals took to social media to connect with others and share experiences during the early months of the pandemic and discussions about hygiene practices were a common theme. Online discussions about the importance of hygiene peaked in March 2020, with 673,000 conversations in the US, the UK and China all related to hygiene1 . But what is the current thinking behind hygiene two years on?

As lockdowns eased and people started to venture back out, keeping safe from germs emerged as a major concern. Many were worried about cleanliness and unmanageable risks outside the home, especially when in crowded public spaces. In short, hygiene became a top priority for many and, to a greater or lesser degree, many of us now use products that we never even thought about pre-COVID. 

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Upcoming Events

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

SEPAWA

Estrel Congress Center, Berlin
16th - 18th October 2024

Cosmetorium

Palau de Congressos de Barcelona
23rd - 24th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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