Personal care hygiene, now and forever?

Since early 2020, when COVID-19 first made the headlines, hygiene has been a key consideration for consumers when thinking about how best to protect themselves, and others from an invisible virus that we still have so much to learn about. 

Many concerned individuals took to social media to connect with others and share experiences during the early months of the pandemic and discussions about hygiene practices were a common theme. Online discussions about the importance of hygiene peaked in March 2020, with 673,000 conversations in the US, the UK and China all related to hygiene¹ . But what is the current thinking behind hygiene two years on?

As lockdowns eased and people started to venture back out, keeping safe from germs emerged as a major concern. Many were worried about cleanliness and unmanageable risks outside the home, especially when in crowded public spaces. In short, hygiene became a top priority for many and, to a greater or lesser degree, many of us now use products that we never even thought about pre-COVID.