Natura-Tec’s commitment to drive the CLEAN BEAUTY philosophy and to offer alternatives to synthetic products responds to this new consumer demand.
The global ecological awakening is marked by an increase in demand for sustainable ingredients. Thus, a strong market trend was born to formulate natural, organic, ecological and safe ingredients. Natura-Tec’s commitment to drive the CLEAN BEAUTY philosophy and to offer alternatives to synthetic products responds to this new consumer demand.
Consumers are more aware now that water is a precious, finite resource. Therefore, waterless products have recently become ‘must have’ products. Anhydrous formulas respect the ‘water responsible’ concept, by minimising its consumption and reduce carbon footprint, being more compact and lighter to transport with less packaging and longer shelf-lives.
Another benefit of anhydrous cosmetics is the reduction or total elimination of preservative systems. Preservatives are mostly critical ingredients, some are associated with allergic reactions and others may be potential endocrine disruptors. Eliminating them makes it possible to offer safer products, with no risk to the health of consumers.
Hair care & styling products
Hairstyle is one of the most visible and influential fashion statements, as always, in our society. It is the stuff of legends and a cultural marker. However, many current hair products are synthetic, non-renewable and harmful to the environment.
Type A This natural petroleum jelly has interesting emollient and softening properties. It is used in the composition of conditioners and styling waxes and makes the hair supple and silky.
On hair, its hydrophobic action provides a barrier that sheaths it and prevents it from drying out. In addition, it is very effective in ridding the scalp of dandruff while maintaining hydration and avoiding occlusivity associated with synthetic ingredients.
Thanks to these properties, Natural Vaselin Type A enhances the sensory profile and performance of a wide range of styling products, offering unique hair styles for unique self-expressions.
All-Natural Ethnic Hair Pomade
Natura-Tec has developed an entirely natural and vegetable pomade, composed of only five components, among which are four COSMOSapproved ingredients, taking ethnic hairdressing to a new level of innovation and ethical approach. This unique hair pomade will help control hair styles with a shiny effect and a protective action (Table 1).
It is a challenge to combine efficiency and sensoriality in an alternative vegetable raw material. And it is a bigger challenge for this plant alternative to be a multi-functional ingredient that effectively provides multi-target solutions.
Natura-Tec Abysoft is a typical example of this kind of magic formula. Besides being an excellent moisturising agent, it is also an ideal conditioner for hair and a protective agent against external aggressions, such as overexposure to UV rays, salt water or heat. Its nourishing and deep repairing properties make it the active ingredient of choice in solid shampoos or conditioners
Natura-Tec Abysoft improves hair elasticity (+191% after 12 washes/treatments), increases hair shine (+50% after 12 washes/treatments) and has a strong conditioning effect (immediate effect on increasing the volume of hair). With its unique molecular structure, which contains long chain fatty acids concentrated in C22:1, NaturaTec Abysoft is very resistant to heat treatment, displaying significant levels of protection against damage induced by high temperature straighteners (180°C), as well as colour protection against UV damage and sea water.
In terms of formulation, it is now technically possible to transform all our daily products to waterless cosmetics. These formulas are very innovative since they experiment with new textures or gestures: solid shampoos, protective balms, cleansing oils, conditioners, moisturising masks... New galenic forms for new routines of beauty.
Therefore, today’s hair care products can be both ecological and effective, meeting the criteria of naturalness, multi-functionality and respect for the environment, which is perfectly embodied by the Natura-Tec range of emollients and actives
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