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Transforming textures: Tagua nut seed powder

Currently in the personal care industry there is a huge demand for transforming textures. Brenntag Personal Care introduces some recent formulations based on the tagua nut

Why do consumers need transforming textures? The feedback Brenntag has received from them down the years suggests that there are several key reasons. Serums are not nourishing enough, according to some; others say that oils are often too greasy and form a ‘puddle’ effect that spreads but does not penetrate; others say that gels tend to stick and then dry out.

Today, consumers want to be amazed by a personal care product and texture is absolutely critical to this process. It happens in the first instance because of the fragrance, which is the first criterion for the initial purchase and subsequent brand loyalty to a product. The second factor is the sensory one, touch.

Humans are connected to the world through their senses and it is important to create a very good experience with a product that they can engage with. In particular, people appreciate that a texture is transformed when it comes into contact with their skin. Brands have understood this and

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

SCS Formulate 2022

Coventry Building Society Arena
15 - 16 November 2022

8th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
29 - 30 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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