The website of Personal Care Global

Transforming textures: Tagua nut seed powder

Currently in the personal care industry there is a huge demand for transforming textures. Brenntag Personal Care introduces some recent formulations based on the tagua nut

Why do consumers need transforming textures? The feedback Brenntag has received from them down the years suggests that there are several key reasons. Serums are not nourishing enough, according to some; others say that oils are often too greasy and form a ‘puddle’ effect that spreads but does not penetrate; others say that gels tend to stick and then dry out.

Today, consumers want to be amazed by a personal care product and texture is absolutely critical to this process. It happens in the first instance because of the fragrance, which is the first criterion for the initial purchase and subsequent brand loyalty to a product. The second factor is the sensory one, touch.

Humans are connected to the world through their senses and it is important to create a very good experience with a product that they can engage with. In particular, people appreciate that a texture is transformed when it comes into contact with their skin. Brands have understood this and have made their formulators work on new galenics that bring together the strengths of several textures:

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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