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The skin and its microbiota are one entity

CLR Berlin believe that making ‘microbiome-friendly’ products is a logical line of thinking, but there is a more relevant approach which makes more sense: regarding the skin as an ecosystem

‘Microbiome skincare’ is a booming business. The cosmetic industry is constantly looking for new and exciting claims which resonate with consumers and the skin microbiome claims seem to be its latest favorite topic

The personal care market is awash with products which claim to have a positive influence on the skin microbiota. ‘Microbiome-friendly’ is the most abundant claim made. Although the skin microbiome and its relationship with the human body is not fully scientifically elucidated, younger consumers in particular understand that it plays a pivotal role in the health of their skin. 

Indeed, the skin microbiota, as it should properly be called, is important for skin health. This fits the need of health- and wellness-driven consumers, who have an increasingly proactive attitude towards their skin and hair. Statements like ‘Healthy is sexy’ or ‘Health is the new wealth’ are well-known to consumers as well as marketeers.  

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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