Let your hair down with a new texture

Gattefossé introduces Definicire, a new active texturising agent for the undeserved wavy, curly and coily hair market

Despite the COVID-19 pandemic, the haircare market will continue to grow at an estimated CAGR of 3.35% between 2021 and 2026, according to a Mordor Intelligence report. However, this crisis has changed haircare habits and accelerated some trends, such as inclusivity, naturality and scalp care.

Consumers are no longer trying to hide their true hair nature but want to assume it naturally, while enhancing it. It is therefore important to understand this evolving market to offer products that will meet the new consumer’s expectations

Personalisation & inclusivity

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