Let your hair down with a new texture

Gattefossé introduces Definicire, a new active texturising agent for the undeserved wavy, curly and coily hair market

Despite the COVID-19 pandemic, the haircare market will continue to grow at an estimated CAGR of 3.35% between 2021 and 2026, according to a Mordor Intelligence report. However, this crisis has changed haircare habits and accelerated some trends, such as inclusivity, naturality and scalp care.

Consumers are no longer trying to hide their true hair nature but want to assume it naturally, while enhancing it. It is therefore important to understand this evolving market to offer products that will meet the new consumer’s expectations

Personalisation & inclusivity

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.

Latest Issues

Connex-C Asia 2025

Lee Kong Chian School of Medicine - Ong Tiong Tat and Irene Tan Liang Kheng Auditorium 11 Mandalay Road, Level 4, Singapore 308232
31 July - 1 August 2025

IFSCC Congress 2025

Palais des Festivals, Cannes
15th - 18th September 2025