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Let your hair down with a new texture

Gattefossé introduces Definicire, a new active texturising agent for the undeserved wavy, curly and coily hair market

Despite the COVID-19 pandemic, the haircare market will continue to grow at an estimated CAGR of 3.35% between 2021 and 2026, according to a Mordor Intelligence report. However, this crisis has changed haircare habits and accelerated some trends, such as inclusivity, naturality and scalp care.

Consumers are no longer trying to hide their true hair nature but want to assume it naturally, while enhancing it. It is therefore important to understand this evolving market to offer products that will meet the new consumer’s expectations

Personalisation & inclusivity

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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