Vytrus Biotech has studied vitamin D biosynthesis and discovered a new cosmetic approach to its production: the optimisation of the skin’s endogenous environment
Vitamin D deficiency is a worldwide pandemic affecting over 1 billion people,1 and it urgently needs to be addressed to prevent morbidity, mortality and the increasing expenses related to the treatment of the involved chronic illnesses.2
Modern lifestyle is driven by technological advances and social media platforms. A lack of sun exposure on a long-term basis can have detrimental effects on our bodies. The increase in living indoors, office-based jobs and a reduction in socialising in public spaces, along with the common use of photo-protective products when going outdoors, makes the population especially susceptible to vitamin D deficiency.
Described as ‘the Sun Vitamin’, vitamin D is a steroid with hormone-like activity. It regulates the functions of over 1,000 genes and it is essential for growth and development. Current research indicates that vitamin D deficiency is involved in several illnesses such as heart and autoimmune diseases, amongst others.3
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