The website of Personal Care Global

Optimising vitamin D: A plant stem cell strategy

Vytrus Biotech has studied vitamin D biosynthesis and discovered a new cosmetic approach to its production: the optimisation of the skin’s endogenous environment

Vitamin D deficiency is a worldwide pandemic affecting over 1 billion people,1 and it urgently needs to be addressed to prevent morbidity, mortality and the increasing expenses related to the treatment of the involved chronic illnesses.2

Modern lifestyle is driven by technological advances and social media platforms. A lack of sun exposure on a long-term basis can have detrimental effects on our bodies. The increase in living indoors, office-based jobs and a reduction in socialising in public spaces, along with the common use of photo-protective products when going outdoors, makes the population especially susceptible to vitamin D deficiency.

Described as ‘the Sun Vitamin’, vitamin D is a steroid with hormone-like activity. It regulates the functions of over 1,000 genes and it is essential for growth and development. Current research indicates that vitamin D deficiency is involved in several illnesses such as heart and autoimmune diseases, amongst others.3

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.
Register

Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Step Communications Ltd, Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR
Tel: 01892 779999
www.step-communications.com
© 2024 Step Communications Ltd. Registered in England. Registration Number 3893025