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Optimising vitamin D: A plant stem cell strategy

Vytrus Biotech has studied vitamin D biosynthesis and discovered a new cosmetic approach to its production: the optimisation of the skin’s endogenous environment

Vitamin D deficiency is a worldwide pandemic affecting over 1 billion people,1 and it urgently needs to be addressed to prevent morbidity, mortality and the increasing expenses related to the treatment of the involved chronic illnesses.2

Modern lifestyle is driven by technological advances and social media platforms. A lack of sun exposure on a long-term basis can have detrimental effects on our bodies. The increase in living indoors, office-based jobs and a reduction in socialising in public spaces, along with the common use of photo-protective products when going outdoors, makes the population especially susceptible to vitamin D deficiency.

Described as ‘the Sun Vitamin’, vitamin D is a steroid with hormone-like activity. It regulates the functions of over 1,000 genes and it is essential for growth and development. Current research indicates that vitamin D deficiency is involved in several illnesses such as heart and autoimmune diseases, amongst others.3

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Upcoming Events

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Global on your mobile device together with an archive of back issues.

Download the FREE Personal Care Global app from your device's App store

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