Claim support for anti-pollution cosmetics

Personal Care Global editor Dr Andrew Warmington reports from a recent Proderm webinar on tests that confirmed the reliability of its in vivo cigarette smoke model

Air pollution, its effects on the skin, the products being made to address this and the claims their producers can make are all major subjects and are in constant flux, noted Stephan Bielfeldt, director of science and innovation at Proderm in a recent webinar. In fact, the WHO published new sharpened air quality guidelines on the day before the webinar took place.

There has been a visible ‘corona effect’ during the COVID-19 lockdown and the consequent reduction in the burning of fuels in industry and transport. Mean nitrogen dioxide levels in Madrid, Milan and Rome, for example, fell by about 45% from 2019 to April 2020; in Paris, it was 54%. This, however, is a shortterm and extraordinary effect, Bielfeldt said. Clearly pollution will return; the question is by how much. 

The major components of air pollution are:

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