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New hair care formulations for a busy lifestyle

Water scarcity is making dry shampoos popular again. Evonik has developed Spherelix 10, a spherical hydrated silica, as a key ingredient that overcomes some of the disadvantages associated with them

Water covers 70% of the Earth’s surface but only 0.3% of water resources can be practically used.1 By 2025, two-thirds of the world’s population may be at risk of water scarcity.2 Each person directly consumes around 140 litres/day of water, 40% of it in the bathroom. The Energy Saving Trust reports that the greatest opportunities for saving water can be found in the bathroom, with showering being the largest water user in the home.3

Water scarcity is a global issue that is now being reflected in consumers’ choices. Conscious consumer behavior is helping to support this market development. Studies suggest that 22% of UK consumers have changed their bathroom routine to use less water, while 34% of Italian consumers are interested in double concentrated bath or shower products.4

Personal care products that require less or even no water are becoming more popular. Avoiding a daily shower with no-rinse products is an option consumer are considering. Thus, 45% of US soap, bath, and shower users stated that they would be interested in no-rinse products.4 Norinse formulations can be used without the need for water. The product is simply left in the hair and rinsed off later. These formulations can also absorb any excess oils. 

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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