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Hair care with 100% plant-based ingredients

Ophélie Bourgon introduces some of the hair care products of Roquette, based on hydroxypropyl starch, xylitol, hydrogenated starch hydrolysate and others

There is no longer one hair product that works for all hair types, but the COVID-19 crisis has shifted the focus from appearance to care as consumers re-evaluated their hair needs, and they now look into the ‘skinification’ (i.e., scalp care and health) of the hair care offer.

The hair care market is resilient. According to Mintel GNPD, hair products (shampoo, conditioner, treatment and styling products) accounted for 12% of global beauty and personal care launches in 2020, the same as in 2019.

Health is going to be the key driver for the coming years, for both scalp and hair. Moreover, in the different regions of the world, ‘natural’ is also a fundamental word for consumers. In addition to health, embracing diversity and providing multifunctional ingredients will also drive the market for years to come.

Claims depending on categories

For shampoos and conditioners, the focus is on bringing strength, mo

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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