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Hair care with 100% plant-based ingredients

Ophélie Bourgon introduces some of the hair care products of Roquette, based on hydroxypropyl starch, xylitol, hydrogenated starch hydrolysate and others

There is no longer one hair product that works for all hair types, but the COVID-19 crisis has shifted the focus from appearance to care as consumers re-evaluated their hair needs, and they now look into the ‘skinification’ (i.e., scalp care and health) of the hair care offer. 

The hair care market is resilient. According to Mintel GNPD, hair products (shampoo, conditioner, treatment and styling products) accounted for 12% of global beauty and personal care launches in 2020, the same as in 2019.

Health is going to be the key driver for the coming years, for both scalp and hair. Moreover, in the different regions of the world, ‘natural’ is also a fundamental word for consumers. In addition to health, embracing diversity and providing multifunctional ingredients will also drive the market for years to come.

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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