Hamburg-based fragrance house Düllberg Konzentra has launched the Animalics range of five fragrances based on essential oils that were formulated especially for men’s personal care products
Hamburg-based fragrance house Düllberg Konzentra has launched the Animalics range of five fragrances based on essential oils that were formulated especially for men’s personal care products. They range from range from woody-aromatic to citric, fougère and oriental.
Each is inspired by powerful animal characters: Powerful Elk, Bald Eagle, Polar Wolf, Majestic Lion and Strong Rhino. “No, men aren’t animals, but they have character – and this character can sometimes be found mirrored in the world of animals,” the company said.
A study by Euromonitor International found that sales of personal care products fell by 9% during lockdown, more than any other segment, and are now poised to bounce back. “The fragrances are certain to fire up those hidden instincts we all have – and revitalise the post-lockdown market,” Düllberg Konzentra said.
