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The cosmetic preservation (r)evolution

Consumers are increasingly seeking natural and clean beauty formulations and here Barbara Olioso explains how to choose the right preservatives.

The cosmetic industry has evolved and grown considerably in the last 20 years. With it also its consumers, at first mainly interested in what the cosmetic products could do for them, then also moving towards how they represented their values and beliefs. In this article I will share how I see the evolution of cosmetic preservation from my professional experience in the industry.*

The age of innocence

In the beginning, preservation was a discreet affair within the industry: formulators chose from a positive list of preservatives, or Annex V, which also determined their maximum concentration of use, while consumers probably did not know what they even were or how to pronounce their name. The preservatives, being of synthetic origin, had a consistent chemical composition and also a known mode of action. They were and are low cost and supported by extensive toxicity data.

The age of controversy

The age of innocen

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

SCS Formulate 2022

Coventry Building Society Arena
15 - 16 November 2022

8th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
29 - 30 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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