The global market of sun protection products is expected to grow at a CAGR of nearly 7% during 2020-2030 (source: Fact.MR). Asian countries are projected to lead this demand, with higher expenditure on sun protection products for hair and skin, while North America and Europe will not be far behind.
This new market growth is mostly due to greater media coverage and health education programmes that aim to improve consumer awareness regarding the dangers of too much sun. In the US, the use of sun protection has increased by 30.7% between 2000 and 2015. This is a result of greater awareness about the harmful effects of overexposure to the sun’s UV rays without protection. Consumers are beginning to change their habits and are demanding sun protection solutions for daily usage
However, high SPF formulas are usually expensive and have sensory negatives which limit the penetration of high SPF products into daily wear applications. For consumers to agree to using m
