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Keeping it clean: Hair cleansing solutions for all hair types

Washing hair is no longer just about cleansing the hair. It has also become another stage of treatment, offering diverse functions and benefits. Consumers are seeking shampoos to meet their specific needs and desires.

Today we see products that are both pearlescent and transparent and offer a variety of claims including: salt-free, sulphate-free, moisturising, colour protection, and more. The list of benefits is vast, creating an ideal shampoo for every type and style of hair.

The choice of surfactants, conditioning agents, and texturisers is ultimately what gives products their inherent sensorial and performance benefits.

Hair cleansing is becoming an increasingly competitive space, with a range of product formats and growing hair type-specific claims. Scalp care has also grown in focus for consumers, adding an additional layer of complexity to hair cleansing formulations.

Where do you start your next shampoo innovation? Univar Solutions recommend you start with their new Hair Cleansing Solutions Guide, which offer formulators a condensed list of highly effective materials that you can use to create shampoos for all hair types, and a range of claims and formats. Univar Solutions hair cleansing ingredients guide will walk you through great options for cleansing agents, hair conditioning polymers, thickeners and emulsifiers to help you create waterless, clear or opaque shampoos with great benefits. Univar Solutions also included a few formulations as well, to help you get started. Explore Univar Solutions Hair Cleansing Solutions Guide

See more about Univar Solutions

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Cosmetic Ingredients & Technology Exhibition Japan (CITE JAPAN)

Pacifico Yokohama Exhibition Hall / North / Annex Hall
19 May – 21 May 2021

in-cosmetics Korea 2021

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14 - 16 July 2021

The Society of Cosmetic Scientists, Singapore - 11th SCSS Suppliers Day, August 2021

Marriott Singapore, Tang Plaza Hotel. 320 Orchard Road
Thursday 26th & Friday 27th August 2021

in-cosmetics Global 2021 - Barcelona

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5 - 7 October 2021

in-cosmetics Asia 2021

BITEC Bangkok, Thailand
2 - 4 November 2021

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
10 - 11 November 2021

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Upcoming Events

Cosmetic Ingredients & Technology Exhibition Japan (CITE JAPAN)

Pacifico Yokohama Exhibition Hall / North / Annex Hall
19 May – 21 May 2021

in-cosmetics Korea 2021

Hall C, Coex, Seoul, South Korea
14 - 16 July 2021

The Society of Cosmetic Scientists, Singapore - 11th SCSS Suppliers Day, August 2021

Marriott Singapore, Tang Plaza Hotel. 320 Orchard Road
Thursday 26th & Friday 27th August 2021

in-cosmetics Global 2021 - Barcelona

Fira Barcelona
5 - 7 October 2021

in-cosmetics Asia 2021

BITEC Bangkok, Thailand
2 - 4 November 2021

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
10 - 11 November 2021

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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