Washing hair is no longer just about cleansing the hair. It has also become another stage of treatment, offering diverse functions and benefits. Consumers are seeking shampoos to meet their specific needs and desires.
Today we see products that are both pearlescent and transparent and offer a variety of claims including: salt-free, sulphate-free, moisturising, colour protection, and more. The list of benefits is vast, creating an ideal shampoo for every type and style of hair.
The choice of surfactants, conditioning agents, and texturisers is ultimately what gives products their inherent sensorial and performance benefits.
Hair cleansing is becoming an increasingly competitive space, with a range of product formats and growing hair type-specific claims. Scalp care has also grown in focus for consumers, adding an additional layer of complexity to hair cleansing formulations.
Where do you start your next shampoo innovation? Univar Solutions recommend you start with their new Hair Cleansing Solutions Guide, which offer formulators a condensed list of highly effective materials that you can use to create shampoos for all hair types, and a range of claims and formats. Univar Solutions hair cleansing ingredients guide will walk you through great options for cleansing agents, hair conditioning polymers, thickeners and emulsifiers to help you create waterless, clear or opaque shampoos with great benefits. Univar Solutions also included a few formulations as well, to help you get started. Explore Univar Solutions Hair Cleansing Solutions Guide
