Natural waxes can deliver rich and luxurious structure to formulations, and sunflower wax can outperform many of the other popular choices, as explained by Koster Keunen.
Cosmetic formulations have relied on the use of structurants since they first came into existence. The purpose of a cosmetic structurant is to impart a certain level of immobility to an otherwise liquid formula in order to properly manipulate it, as well as to impart homogeneity to the formulation, specifically when there are particles that need to be suspended.
In this article we will explore sunflower wax (INCI: Helianthus Annuus (Sunflower) Seed Wax) as one of the most well-rounded structuring agents available today. Beyond an attractive label claim, studies show that sunflower wax is highly compatible and extremely efficient in all mediums tested, outperforming other standard structurants, including candelilla wax, beeswax, polyethylene, and ozokerite.
History and traditional formulation
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