While styling gels are typically designed specifically for use by either men or women, the principal behind the formulation is the same for both product types.
Conventional styling gel formulations contain several synthetic polymers. These are needed to thicken the gel, for film formation and to fixate the hair. The amount of polymer used and its final composition depend on the intended strength of the product. However, synthetic polymers in formulations that claim to be natural are strictly prohibited. Instead, manufacturers rely on the use of biopolymers to achieve the intended properties in hair styling gel. Nearly all natural styling products use xanthan gum as their thickening and film-forming ingredient. In a limited number of cases, xanthan gum may be used in combination with other gums, such as carrageenan or guar gum. 1,2
Looking at consumer trends, there is a growing demand for more sustainable and environmentally friendly ingredients to be included in
