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New features for online pigments platform

Colors & Effects has announced improvements to its Online Service Platform by offering three new user-friendly functionalities in the Products area of the site: Product Comparison, MySheets and Sample Request.

By registering for a personal account, users gain additional benefits to make the most of their online experience. The Product Comparison feature allows users to evaluate multiple products side-by-side to help them find the pigments that best suit their business needs. Compare between two and four products within the same industry and assess pigments based on key attributes including product group, pigment effect and application. Users with a personal account can save their comparisons to the user dashboard for easy reference.

With MySheets, customers can “favourite” products to create a personalised library of product documentation that can be accessed through their user dashboard. Users have a single location for storing and referencing these documents, and anytime a document in the MySheets library is updated by Colors & Effects, users will receive a notification of this change. This ensures customers always have the latest information available at their fingertips.

Sample Requests for pigments of interest can now be completed conveniently through the platform. As customers browse pigment pages, they can submit a sample request by filling out a short form. Furthermore, customers can review their sample request history directly from their user dashboard. MySheets and Sample Requests are available to customers with a registered and validated account.

The Online Service Platform, which launched in February 2020, encompasses the brand’s corporate website and Pigment Finder, a product catalogue tool, which is now located under the Products area of the platform.

See more about BASF Personal Care and Nutrition GmbH

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16th - 18th October 2024

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Upcoming Events

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

SEPAWA

Estrel Congress Center, Berlin
16th - 18th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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