More and more consumers demand products that not only make them look great, but are sustainable as well. This is a challenge for makeup manufacturers: their formulations need to last all day and contain a large percentage of plant-based ingredients.
The new film former Baycusan eco E 1001 from Covestro fulfils both of these demands, while helping cosmetics manufacturers increase acceptance of their products.
"With this development, we are reacting to a growing environmental awareness among consumers. We are also helping improve sustainability for our customers," said Mélanie Dick, global marketing manager for cosmetics. "The project is also part of a strategic program under which Covestro intends to focus completely on the circular economy. One of our key focus areas is using alternative raw materials like biomass in our production."
Baycusan eco E 1001 is part of a new product line of polyurethane ingredients based at least 50 percent on renewable raw materials. It fulfils the requirements for natural origin materials in accordance with ISO standard 16128. This partially bio-based film former helps prevent undesirable effects like smearing or discoloration in natural make-up formulations. In addition, it maintains the advantageous properties of synthetic film formers, such as water and abrasion-resistance and transfer-resistance, as provided by traditional makeup formulations.
This product also has advantages over other natural film formers, particularly when styling hair with hot devices like flat irons or curlers. While most natural hair products like xanthan gum have poor thermal stability, Baycusan eco E 1000 can withstand temperatures up to 300 °C, providing protection against heat and frizz, as well as offering flexible styling without any residue.
