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New brand identity for fragrance company

CPL Aromas has renewed their Brand Identity to better reflect the company’s strategy and their sustainability objectives.

In order to be in line with the industry, CPL Aromas’ Brand Identity components have changed their name: from Values to “Ingredients”, from Mission to “Formula” and from Vision to “Essence”.

The Ingredients – the foundations over which the company is built – are Quality, Responsibility, Sustainability Mindset, Independence and Family Pride. They reflect CPL Aromas’ strategy of remaining a family company, independent and committed to sustainability. They also address the company’s pursuit of innovation and superior quality in delivering customer solutions.

The Formula shows what CPL Aromas does: “We bring success to our customers through innovative fragrances, outstanding service and a human touch”. And the company’s Essence, or what it all boils down to, comes down to one simple sentence: “Infusing happiness through scents”.

Last but not least, CPL Aromas’ tagline will change to “Let’s Create Together”, a more active and playful proposition and one which involves their existing and potential customers to a greater degree.

“We wanted our brand to shout out all the things we are so passionate about”, said Alejandro Massalin, global brand and marketing director. He added “It is very important that the company continues to live and breathe the new Brand Identity, and this will be our focus in the coming months”.

 

See more about CPL Aromas

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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