New approach to foam optimisation presented

Terri Germain – McIntyre Group, USA

Although people have been cleansing their hair and bodies for thousands of years, the personal care market continues to be dynamic and everchanging.

We originally used soap, a simple cleansing product. We then moved on to cleansing products that also soften the skin, condition the hair, and strengthen our nails. More recently we have personal care products that promote healing and reduce the signs of ageing.