Revival in natural perfumery materials noted

Julie Towle – Phoenix Fragrances, UK

Natural perfumery materials are currently enjoying a revival, partly due to the renewed interest in aromatherapy, with many products containing essential oils for their therapeutic benefits.

In recent years the demand for natural fragrances has never been greater, although historically, of course, all perfumes were made using naturals. It was not until the end of the 19th Century that synthetics first began to be produced.