Natural cosmetics and personal care products are not just a fleeting trend but rather a movement that is disrupting the entire industry.
The natural and organic personal care market is expected to be a $22 billion industry by 2024.1 Consumers all over the world are increasingly seeking more plant-based materials for nearly all aspects of their lives, and industries including packaging, energy, clothing, personal care and especially food are making the switch.
The rise of plant-based eating is driven by multiple consumer concerns including reducing the environmental impact of meat production, protecting animal rights, and supporting a healthy diet. In the US between 2014 and 2017 there has been a 600% increase in Americans identifying as vegan.2 Even the term “plant-based” has transformed the vegan food space by making it more accessible to those who want to indulge in these healthier-for-youand-the-planet options but do not want to completely give up animal products. The increased inclusivity of veganism, vegetarianism, flexitarians and even juicing all are grounded in consumption of more plants. This trend – which is parallel and intertwined with the wellness trend — has manifested in the cosmetic industry in the demand for natural, plant-based ingredients and packaging.
The Greenwashing challenge
Log in or register FREE to read the rest
This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text.
If you don't already have an account, please register with us completely free of charge.
