Sustainability is at the forefront of consumers’ minds when it comes to beauty and personal care, and in 2020, the trend is projected to increase. Moreover, today’s savvy consumer expects transparency and authenticity when it comes to their beauty products.
At Jojoba Desert, the company’s operations adhere to strict principles of sustainability. Through their holistic approach, they offer a product which has unique properties for the consumer’s skin, caring and providing only environmentally responsible materials.
JD Jojoba Oil is grown free from pesticides while protecting and preserving the environment, making the best possible use of Israel’s Negev Desert and its vast natural resources in an eco-friendly manner.
Jojoba Desert is actively engaged in sustainability and biodiversity, taking important steps and managing natural resources which include conserving water. When growing jojoba, up to 95% of reclaimed water is used through drip irrigation technology on non-arable land. This allows the company to avoid all pesticides, limit use of herbicides, and calculate precisely the amount of nutrients given to each field.
By harnessing renewable energy sources (both solar and from discarded waste) and low Green House Gas emission, Jojoba Desert has created an optimal growing environment, without wasting precious limited resources.
