Here, we look at three key trends playing out in the Asia Pacific (APAC) region, that companies and brands in the hair care market should take note of.
Blurring of food and skin care
Consumers in the region are looking for natural and food-based staples like cider vinegar and onions, which connote familiarity, naturalness and health. In fact, almost a third of Chinese consumers are interested in trying hair care products formulated with superfood ingredients.
For example, energising and antioxidantrich ingredients like tea and coffee can be used in their product formulations and also tap into upcycling trends to bring an eco-dimension. Popular botanical ingredients and trending skin care ingredients are also finding favour among consumers, and 30% of Chinese consumers are interested in trying hair care products that are formulated with probiotics.
Mintel Global New Products Database (GNPD) reveals that botanical claims driv
