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Trends and innovations in APAC’s hair care market

In a saturated global hair care market, companies and brands are striving to stand out by continually innovating—from overnight treatments, UV protection formulas, sensorial concepts using colour or sound, to products that bring greater convenience and those catering to the eco/natural movement.

Here, we look at three key trends playing out in the Asia Pacific (APAC) region, that companies and brands in the hair care market should take note of.

Blurring of food and skin care

Consumers in the region are looking for natural and food-based staples like cider vinegar and onions, which connote familiarity, naturalness and health. In fact, almost a third of Chinese consumers are interested in trying hair care products formulated with superfood ingredients.

For example, energising and antioxidantrich ingredients like tea and coffee can be used in their product formulations and also tap into upcycling trends to bring an eco-dimension. Popular botanical ingredients and trending skin care ingredients are also finding favour among consumers, and 30% of Chinese consumers are interested in trying hair care products that are formulated with probiotics.

Mintel Global New Products Database (GNPD) reveals that botanical claims driv

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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