Consumer preferences in the global skin care industry have shifted over the years, placing equal importance on long-lasting duration, quality aesthetics and comfort of wear.
And as the general public’s knowledge around UV damage and skin health increases, consumers are demanding and buying higher levels of protection.
Arguably no region personifies these needs quite like the Asia Pacific market, where many consumers seek long-lasting UV protection from products that also promote high degrees of anti-ageing, whitening and brightening. In 2016, the region accounted for nearly 60% of global skin care sales, with developed markets like South Korea showing sustained interest in products that holistically protect the body, face and hands from UV rays.1
Southeast Asia in particular presents a unique opportunity for formulators. Life in many of the region’s emerging economies is increasingly hectic as society becomes modernised, with air pollution and tropical humidity taking a real toll on consumers’ skin. Markets in places like Vietnam represent a microcosm of these trends — as quality of life in the country improves, demand for and access to sophisticated skin care products rise at a commensurate rate. Skin care formulators across Asia should see these challenges as an opportunity to continue innovating their skin care and cosmetics products to include UV blocking ingredients that can also guard against these environmental factors.
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