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The eyes: a reflection of genderless beauty

Given the expansion of masculine products for facial skin care on the shelves around the world, eye contour ranges are in the spotlight as they can help reduce unwanted bags, dark circles and fatigue signs, offering excellent improvements in facial appearance. 

The skin surrounding the eyes is one of the most delicate of the body, which is why it can experience more accentuated aging changes that easily worsen the appearance of such important area. Eyeseryl® peptide acts son the mechanisms of glycation, vascular permeability and lipid accumulation, to minimize the presence of eyebags and dark circles and reduce skin damage in the fragile eye contour. As the clinical studies show, the ingredient is a good candidate to introduce in skin care formulations to improve the overall eye contour region of both men and women.

As the definition of masculinity continues to evolve, men are paying more and more attention to their health and wellness. As a result of becoming interested in looking good, for both esthetic and emotional reasons, males are taking up regular grooming habits. They prefer simple personal care products with multi-functional ingredients that offer a variety of benefits. 

A zone that is often targeted by men care products is the eye contour. The area around the eye is particularly delicate and requires the use of appropriate skin care products. The skin in this part is significantly thinner than elsewhere on the body, being up to 10 times slimmer than facial skin. It presents a thin layer of corneocytes and a poor barrier function. In addition, it experiences more accentuated aging changes such as a rapid collagen and elastin degradation. Altogether, these characteristics make the skin of the periorbital region more vulnerable to experience damage, resulting in a less attractive, older and more tired look.

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Upcoming Events

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Global on your mobile device together with an archive of back issues.

Download the FREE Personal Care Global app from your device's App store

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