Over the last decade, the demand for male grooming products has driven companies to sell items beyond shaving gels, razors, and deodorants for men. Currently, the market comprises shampoos and fairness creams that are specifically made for men. Certain stores even stock beard balms and beard shampoos. As per Nielsen's data, men are purchasing far more face washes and creams than they did ten years ago.
The revolution, which we witnessed in the women’s cosmetics category two or three decades ago, is now repeating itself in men’s grooming category. With the rising influx of grooming and styling products in the market and the ever-mounting demand for these products, the monthly basket is now getting equally divided between both the genders. This catalyses large and small players entering the arena with more natural based products in combining the best of plant-sourced actives and safe science (no parabens, phthalates, etc here).
Mamta Polycoats is one such single window provider offering range of supplies which can be used in making such products with organic & natural based Triethyl Citrate (TEC) to cater to male consumer segments. Mamta Polycoats believe that this niche offering makes them stand out and deliver “good” products that are worth the effort, while quality checks and parameters are made consciously and are non-negotiable with their in-house expertise.
