New tagline reflects innovation strategy

Azelis has launched its new tagline: ‘Innovation through formulation’, which the company says is a reinforcement of their continuous investment in technical expertise.

 In recent years, the speciality chemicals and food ingredients distributor has added new application laboratories in all regions, while offering formulation support to its customers. 

Dr Hans Joachim Müller, Azelis group CEO, said: “We have embarked on a journey from being a leading distributor of speciality chemicals and food ingredients to becoming a global, fully integrated and innovative service provider, with a wide-ranging expertise in the industry. An important part of this journey has been and remains organic growth with our partners and part of that growth is delivered through strong application and formulation support that comes from our laboratories. This additional value we create is very important to our customers and principals alike, it’s important to our owners and it stimulates sense of pride and loyalty in our employees.”

 

 

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