Ashland has re-launched its Chromafend biofunctional with new data that demonstrates how it can promote hair darkening and reduce the appearance of grey hair. Chromafend biofunctional is a golden flax seed extract designed to preserve hair’s natural colour.
This unique extract was selected for its capacity to boost key pigmentation markers in the hair follicle as demonstrated by several in vitro and ex vivo data.
“Although many people choose not to colour their hair, they don’t want to admit defeat to grey hair,” said Anne Clay, global marketing manager and new business development, Vincience Biofunctionals. “Our golden flax seeds are 100% organically grown and labelled as a super grain, and we use green chemistry to eco-extract the biofunctional active. We are proud that Chromafend is COSMOS* validated.”
Chromafend biofunctional, inspired by the “Hair Melanin System”, is associated with key pigmentation biomarkers linked to hair greying. Chromafend biofunctional has clinically proven benefits on grey hair reduction. It can be used in a variety of hair treatments to address the first signs of grey hair, boost grey hair darkening and vitality, space out the need for grey hair coloration, and can also be used to boost darkening hairs in men’s beards.
“A vibrant hair colour is a symbol of youth,” said Penny Antonopoulos, global marketing director, hair care, “And people with grey hair appear 3.9 years older compared to non-grey hair individuals. For men, dark hair is a sign of vitality, and greying hair can severely affect the self-esteem of an individual.”
Research (source: Lightspeed Mintel 2018) has identified that hair colour is the number one appearance concern for men today, with 51% of British men worrying about graying. Chromafend biofunctional can help increase hair darkening and limit the appearance of grey in hair and beard.
