Today’s fast-paced life is driving lifestyle changes, with consumers looking at new strategies to disconnect from daily life stresses: yoga, meditation, and mindfulness, among other things, have become very popular in recent years.
According to consumer insight studies,1 75% of global consumers are likely to buy products or services that will enhance their sense of emotional wellbeing in the next 12 years.
With the legalization of cannabis in some countries, consumers now have greater access to cannabis-based products that offer wellness benefits such as relaxation. Indeed, from cannabis-infused active nutrition to enhance workouts to cannabis-infused drinks or cannabisfriendly fitness activities, cannabis and CBD are found everywhere, across product categories in the health and wellness industry, offering possibilities for premium new products and services, making media headlines and turning cannabis and CBD into industry buzzwords.
Cannabis is quickly becoming the next frontier in the personal care industry, with cannabis derivatives such as hemp oil or CBD oil being used in beauty products to mitigate stress and reduce skin irritation.
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